The Craftsmen Vest

The Craftsmen Vest is a collaboration project between Heat Straps and Trustin Timber. This video was one of the promotional pieces shared on social media that was produced by Trustin Timber. As of November 2023, it has 2.6 million views and 155.6k likes on TikTok, and 1.1 million views and 68.8k likes on Instagram.

Possibly more important is that the people understood this was a commercial and embraced it. Some of the comments can be seen below.